Event Management:
Our Portfolio

Zest's client list includes: IAG, Australia Post, Mazda, National ICT Australia, CSIRO, Small Business Victoria, Telstra, Optus, Nokia, Red Bull, Great Southern Press, Tourism Australia, Voyages Hotels & Resorts, Jeweller's Association of Australia.

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Conference & Event Management

TRENCHLESS AUSTRALASIA, the Australasian Society for Trenchless Technology’s (ASTT) 7th National Conference and Exhibition, was held at Waterview Convention Centre and attended by interstate and international guests.

Working with client Great Southern Press on this 3-day Conference, Zest managed Conference registrations and organised the exhibition, (70 exhibitors), harbour cruise, gala dinner & awards, live demonstrations and assisted with sponsorship activation.

For more information visit Trenchless Australasia

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Incentives / Team Building

VOYAGES CAMEL CUP

Voyages Hotels & Resorts sponsored the Camel Cup in Alice Springs. Zest worked with the PR Manager to activate the sponsorship, increase branding and entertain VIP guests from around the country. Australian actor Gary Sweet was special guest participating in the festivities and mingling with guests.

Following Voyages Camel Cup, guests embarked on the 'The Lost Cameleer Car Rally' a three-day car rally from Alice Springs to Uluru. The event was designed to showcase Voyages Hotels & Resorts' properties in the region to clients and journalists.

Activities each day ranged from solving riddles, finding clues and participating in activities to find the lost cameleer. After bribing police, eating witchetty grubs, coming up with limericks and driving over 500 kilometres, the lost cameleer and his camels were found at the Lost Camel Hotel at Ayers Rock Resort.

Highlights included being served ice-cold champagne from a black tie waiter in the middle of a deserted Ormiston Gorge and the Sounds of Silence dinner at Uluru - these made the trip memorable and had guests talking long after the event.

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Event Management

AICUM Endless Summer Party

Conference delegates well and truly took the opportunity to let their hair down after the AICUM Conference in Canberra.

Zest developed the 'Endless Summer' concept. Highlights included: a shark alarm and surf life savers to move guests into the venue, a medley of song and dance hits from the 50s and 60s and 'The Great Crab Meet' - hermit crab racing, before dancing the night away and continuing into the early hours.

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Exhibitions & Sponsorship Activation

TWININGS @ The Melbourne Flower Show

When Twinings sponsored the Melbourne Flower Show, Zest worked with IMPACT Communications to come up with a unique way to engage visitors. Using Twinings Tea sachets Zest made origami flowers to create a Summer, Autumn, Winter theme. An on-stand competition was run whereby 6 visitors were selected each day to enjoy 'high tea' with celebrated gardeners from the Chelsea Flower Show in the UK.

Zest had designed and built Twinings' exhibition stand a couple of years beforehand. The modular design included a kitchen, lounge area and sales area. The stand had previously been set up at the Good Food Shows in Sydney and Melbourne and The Millinery Show at Flemington Racecourse. The floral theme revitalised the stand and created a talking point amongst visitors.

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Conferences & Trade Fairs

ICT Outlook

ICT Outlook Conference was a one-day conference and exhibition hosted by National ICT Australia, CSIRO and the Department of Defence. 200 delegates attended the event at the MCG in Melbourne.

Zest worked with the three organisation's marketing to develop the program and produce the trade fair displays.

Zest's responsibilities included developing the brand and creating and managing the website.

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Public Events

Chalk Urban Art Festival

Zest Events has developed and managed Chalk Urban Art Festival since its debut in 2005. It is the largest Urban Art Festival in the Southern Hemisphere and is held annually in Parramatta. The festival attracts approximately 30,000 art fans a year, and continues to grow. For more information please visit Chalk Urban Art.

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Experiential Marketing

Swann Insurance - 'Operation Blackbird'

Secret agents were sent out to 200 car dealerships around Australia to entice dealers to participate in the Swann Insurance Motor Vehicle Insurance Program.

One week prior dealers were sent a letter giving them a numerical code and telling them to expect a delivery within the next 5 days. It was vital that the dealers signed on with Swann by July 13, therefore the dealers were specifically instructed not to open the package before July 11.

Secret agents handcuffed to metallic briefcases delivered the cases to their new owners. Inside the briefcases was a 'Mission Impossible' style recording with specific instructions, information on the offer and a silver pen to sign the papers. All briefcases were opened by July 11 and signed papers were delivered by July 13.

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Award Nights

Jewelers' Association - 'Dare to Shine' Awards

The Jewelers' Association of Australia did indeed shine at their industry awards at the Sydney Town Hall. Lisa Wilkinson hosted the event and presented 30 awards to the best in the industry.

Three hundred people attended the awards and enjoyed a sumptuous three-course meal in luxurious surroundings. The fashions were outstanding and were outshone only by the jewelery which were incredible works of art.

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Event Consulting

ENERGISE ENTERPRISE (EE) is an annual small business festival owned and operated by the Victorian State Government through the Department of Industry and Regional Development, Small Business Victoria office (SBV). EE consists of over 300 events and has over 30,000 attendees.

Zest consulted to SBV, reviewing a number of events during the 2008 festival including interviewing host organisations to test the festival’s capacity to attract and maintain meaningful corporate support.

For more information visit Energise Enterprise