Urban Artists:
3-D Pavement Art

Pavement art or chalk art made very popular by Kurt Wenner and Julian Beever in Europe and the US is a hit in Australia too.

Case study:
Arnette Notorious Launch

Arnette launched their new 'NOTORIOUS' eyewear range at Sydney's new NeverMind Nightclub, featuring special guest Snoop Dogg.

Working with client Thomson Street, Zest artist Anton Pulvirenti produced a life-like chalk art image of Snoop on canvas.

Snoop was so impressed he autographed the canvas. In addition to chalk art, Anton has now taken to rapping...

Zest team of artists have been producing street art across Australia and overseas. See some examples of our work below.


Street Promotions


Lufthansa world Optus-promotion coke-zero

This idea has been very popular in public spaces and for corporate events - the artist delivers the message in an artwork for the public to engage in and in sometimes interact with.

(L-R: promotions for Lufthansa, Optus and Coke Zero)


Headlining at Festivals


Jenny McCracken at Moomba Waterfest Italian-Fiesta-fountain Jenny-McCracken-stairs

Chalk art is a crowd-stopper – a great choice for a centrepiece at all kinds of festivals!

(L-R: Moomba Waterfest, Italian Fiesta, Chalk Urban Art Festival)


Signage


chalk signage3 Melb Boat Show Chalk-art-Australian-Open-Tennis

We've produced signage as branding at events, to direct traffic, and to promote events.

(L-R: Harley Davidson, Melbourne International Boat Show, Australian Open)


Chalk Boards

Chalk-board-snake-1 Chalk-board-snake-2

Our chalk board snake is used at festivals and events. It is approx 15 metres long and winds 2.4 metres across the ground. We custom-build snakes and other shapes to different sizes.

Once an area is filled, just wash away the chalk for more people to come and take part in art!


Murals

Angels-of-Christmas

'Angels of Christmas' was produced by Jenny McCracken and Ulla Taylor for Melbourne Central Shopping Centre. The artwork measured 29ft x 9ft and took two artists seven days to produce. The artwork could be viewed from multiple angles to see the anamorphic perspective angles.


Benefits of using pavement art as the medium for your message:

Interactive

People come back to see the progress of the work. Artists are happy to answer questions.

Entertaining

People enjoy watching artists at work.

Create awareness

We can work with you to develop a concept to promote your message.

PR

Pavement art is a great way to attract PR. We suggest you notify the media in advance and invite them to come down and take pictures of the artwork as it progresses.

Eco-friendly

Pavement art is an eco-friendly way to get information out there without producing printing waste. Banners and leaflets end up as rubbish, but our non-toxic chalk just washes away!