Urban Artists:
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Pavement art or chalk art made very popular by Kurt Wenner and Julian Beever in Europe and the US is a hit in Australia too. |
Case study:
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Zest team of artists have been producing street art across Australia and overseas. See some examples of our work below. Street Promotions
This idea has been very popular in public spaces and for corporate events - the artist delivers the message in an artwork for the public to engage in and in sometimes interact with. (L-R: promotions for Lufthansa, Optus and Coke Zero) Headlining at Festivals
Chalk art is a crowd-stopper – a great choice for a centrepiece at all kinds of festivals! (L-R: Moomba Waterfest, Italian Fiesta, Chalk Urban Art Festival) Signage
We've produced signage as branding at events, to direct traffic, and to promote events. (L-R: Harley Davidson, Melbourne International Boat Show, Australian Open) Chalk Boards
Our chalk board snake is used at festivals and events. It is approx 15 metres long and winds 2.4 metres across the ground. We custom-build snakes and other shapes to different sizes. Once an area is filled, just wash away the chalk for more people to come and take part in art! Murals
'Angels of Christmas' was produced by Jenny McCracken and Ulla Taylor for Melbourne Central Shopping Centre. The artwork measured 29ft x 9ft and took two artists seven days to produce. The artwork could be viewed from multiple angles to see the anamorphic perspective angles. Benefits of using pavement art as the medium for your message:Interactive
People come back to see the progress of the work. Artists are happy to answer questions.
Entertaining
People enjoy watching artists at work.
Create awareness
We can work with you to develop a concept to promote your message.
PRPavement art is a great way to attract PR. We suggest you notify the media in advance and invite them to come down and take pictures of the artwork as it progresses. Eco-friendlyPavement art is an eco-friendly way to get information out there without producing printing waste. Banners and leaflets end up as rubbish, but our non-toxic chalk just washes away! |
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